Case Studies
Highlandparkhousekeeping.com
Meet the Partner
Highland Park Housekeeping, a reputable provider of professional cleaning services, is committed to delivering pristine living spaces. With a strong focus on quality and customer satisfaction, Highland Park Housekeeping has established itself as a trusted name, catering to homeowners seeking immaculate cleanliness. We provide the best employee experience and the highest quality service on the market. This isn’t just cleaning – it’s a housekeeping revolution.
Providing the best employee experience in the housekeeping industry is at the center of everything we do. All Highland Park Housekeepers are full-time employees with pay ranging from $16-$22 an hour, plus weekly bonuses and tips. All employees have access healthcare as well as vision and dental benefits for their entire family. Healthcare for tenured housekeepers is covered completely by Highland Park Housekeeping.
Approach & Strategy
Localized Keyword Optimization:
- Extensive research to identify high-impact keywords relevant to Highland Park Housekeeping’s services.
- Precision targeting of location-specific keywords to attract local customers seeking cleaning solutions.
Compelling Ad Copy and Extensions:
- Crafting persuasive ad copy that highlighted the value proposition of Highland Park Housekeeping’s services.
- Utilizing ad extensions to provide additional information and drive clicks from interested users.
Landing Page Optimization:
- Collaboration with Highland Park Housekeeping to optimize landing pages for a seamless user experience.
- Conducting A/B testing to identify the most effective layouts and content for higher conversion rates.
Goals & Challenges
Goals:
- Lower Cost per Lead: Enhance cost-efficiency by reducing expenses associated with acquiring high-quality leads.
- Increased Traffic: Drive a substantial increase in total website traffic to amplify brand visibility and engagement.
- Elevated Monthly Leads: Maximize lead generation on a monthly basis to support Highland Park Housekeeping’s growth aspirations.
Challenges:
- Reducing cost per lead while maintaining lead quality and customer satisfaction.
- Amplifying online visibility and driving traffic in a competitive local market.
- Ensuring a consistent flow of leads to meet monthly targets and sustain business growth.
The Results
Reduce Cost per Lead
Increase Website Traffic
Increase Monthly Leads