Case Studies
www.coastdental.com
Meet the Partner
Coast Dental, a prominent dental practice with a commitment to delivering exceptional oral healthcare, recognized the need to enhance their online presence and optimize patient acquisition. Seeking expertise in Facebook and Google Ads, they partnered with our marketing agency. Our mission was to assist Coast Dental in decreasing their cost of patient acquisition, generating fresh leads, and substantially improving online engagement and visibility.
Approach & Strategy
Thorough Market Analysis: We conducted an extensive analysis of the local dental market, studying competition and trends to inform a data-driven strategy.
Customized Ad Campaigns: Drawing on our expertise in Facebook and Google Ads, we meticulously designed highly targeted ad campaigns. These campaigns were thoughtfully created to align with Coast Dental’s brand identity and resonate with the most relevant audience at ideal times.
Keyword Optimization: In our Google Ads campaigns, we performed meticulous keyword research and optimization to ensure Coast Dental’s visibility in relevant search results.
Conversion-Focused Funnels: We implemented funnels optimized for conversions, simplifying the patient journey to make it effortless for potential leads to engage with Coast Dental and take desired actions.
Continuous Monitoring and Refinement: Our team maintained vigilant monitoring of campaign performance, utilizing real-time data insights to make strategic adjustments, optimize ad spending, and maximize results.
Goals & Challenges
The primary objectives set for this campaign were:
Decrease Cost of Acquisition: Achieve a significant reduction in the cost associated with acquiring new patients and online visitors, thereby enhancing the efficiency of marketing expenditure.
Increase Monthly Leads: Generate a substantial increase in the number of leads through various digital channels, allowing Coast Dental to grow its patient base.
Increase Return on Ad Spend (ROAS): Improve the efficiency of advertising efforts by maximizing the return on investment.
Several challenges were identified at the outset of our partnership with Coast Dental:
Limited Online Visibility: Coast Dental faced challenges in reaching a broader online audience and establishing a robust online presence.
Competitive Landscape: The dental industry is highly competitive, demanding a unique approach to stand out in the digital space.
Budget Constraints: Coast Dental operated within a constrained marketing budget, requiring a cost-effective approach to achieve their ambitious goals.
The Results
Decrease Cost of Acquisition
Increase Monthly Leads
Increase ROAS