Case Studies
The Life Bridge Church
Meet the Partner
LifeBridge Community Church is a thriving religious organization dedicated to fostering spiritual growth and community involvement in Orlando, Florida. As a church deeply committed to serving its community, LifeBridge recognized the importance of enhancing its online presence and outreach efforts. They sought the expertise of our marketing agency, specializing in Facebook and Google Ads, to achieve this goal. Our partnership aimed to decrease the cost of acquisition, generate new leads, and increase online engagement and visibility for LifeBridge Community Church.
Approach & Strategy
Comprehensive Market Analysis: We conducted an in-depth analysis of the local religious landscape in Orlando to identify opportunities and challenges, enabling us to craft a data-driven strategy.
Customized Ad Campaigns: Leveraging our proficiency in Facebook and Google Ads, we designed targeted ad campaigns. These campaigns were specifically created to resonate with the church’s core values and engage the right audience at the right times.
Keyword Optimization: In our Google Ads campaigns, we performed thorough keyword research and optimization, ensuring that LifeBridge appeared prominently in relevant search results.
Conversion-Oriented Funnels: We implemented conversion funnels that streamlined the user journey, making it seamless for potential leads to engage with LifeBridge Community Church and take desired actions.
Continuous Monitoring and Refinement: Our team closely monitored campaign performance, relying on real-time data insights to make strategic adjustments, optimize ad spend, and maximize results.
Goals & Challenges
Our primary goals for this campaign were:
Decrease Cost of Acquisition: To significantly reduce the cost associated with acquiring new leads and online visitors, thereby enhancing the efficiency of marketing expenditure.
Increase Monthly Leads: Generate a substantial increase in the number of leads through various digital channels, allowing LifeBridge to expand its community and impact.
Increase Landing Page Views: Boost engagement with the church’s online content and offerings by increasing the number of visitors to their landing pages.
Several challenges were identified at the outset of this partnership:
Limited Online Visibility: LifeBridge Community Church faced challenges in reaching a broader online audience and engaging effectively with their existing community.
Limited Engagement: The church’s online engagement rates were suboptimal, necessitating strategies to enhance participation and involvement.
Budget Constraints: LifeBridge operated within a constrained marketing budget, requiring a cost-effective approach to achieve their ambitious goals.
The Results
Decrease Cost of Acquisition
Increase Monthly Leads
Increase Landing Page Views