Case Studies
The Orlando Church
Meet the Partner
Orlando International Christian Church (OICC) is a vibrant religious institution committed to fostering spiritual growth and community engagement. As a non-profit organization, they depend on community involvement and financial support to fulfill their mission. However, like many churches, OICC faced the challenge of increasing online visibility, attracting new leads, and optimizing their digital presence to reduce the cost of acquisition. In their pursuit of these objectives, OICC partnered with our digital marketing agency, specializing in Facebook and Google Ads, to leverage the power of online advertising for their growth.
Approach & Strategy
Thorough Market Research: We conducted in-depth research to understand the specific challenges and opportunities within the religious and spiritual community in Orlando. This analysis laid the foundation for our strategy.
Customized Campaign Creation: Leveraging our expertise in Facebook and Google Ads, we designed targeted ad campaigns focused on reaching the right audience at the right time. Our ad creatives were carefully crafted to convey OICC’s mission and values effectively.
Keyword Optimization: In our Google Ads campaigns, we identified and optimized keywords related to OICC’s activities, ensuring they appeared prominently in relevant search results.
Conversion Funnel Optimization: We implemented a conversion-focused strategy, leading potential leads through a well-defined funnel, making it easier for them to engage with OICC and take desired actions.
Continuous Monitoring and Optimization: Our team continually monitored campaign performance, making data-driven adjustments to optimize spending and maximize results.
Goals & Challenges
The primary goals set for this campaign were:
Decrease Cost of Acquisition: Reduce the cost of acquiring new leads and visitors to OICC’s online platforms.
Increase Monthly Leads: Generate a substantial increase in the number of leads through various digital channels.
Increase Return on Ad Spend (ROAS): Improve the efficiency of advertising efforts by maximizing the return on investment.
Several challenges were identified at the outset of this project:
Limited Online Visibility: OICC had a relatively low online presence, making it challenging to reach a wider audience.
Limited Engagement: Existing engagement with the church was low, necessitating strategies to boost interaction and participation.
Budget Constraints: OICC operated within a limited marketing budget, requiring a cost-effective approach to achieve their goals.
The Results
Decrease Cost of Acquisition
Increase Conversions
Increase ROAS