Case Studies

adkinsalaska.com

Meet the Partner

Chiropractic adjustments are the primary treatment modality of all chiropractors.  There are many different types of adjustments and techniques, but the essence of an adjustment is that it mobilizes the joints of the body.  With gravity, stress of aging, trauma, and overuse, it’s common for the joints in the body to become out of alignment.  The best success happens with regular adjustments, not just when you get hurt.

Active Release Technique (ART) is a soft tissue management system based on the principle that muscles, nerves, blood vessels and connective tissue develop adhesions within and between them after cumulative injuries.  These adhesions limit motion and can create abnormal range or painful movement, acting like tiny dabs of glue sticking to muscle fibers and between connective tissues, preventing the normal sliding movements that normally occur between healthy tissue. Over time, it can cause the motion of muscles or joints to be altered, resulting in a wide variety of symptoms including chronic pain, weakness, reduced range of motion, numbness, and tingling.

Approach & Strategy

Strategic Keyword and Audience Targeting:

  • Comprehensive analysis to identify high-converting keywords and refine target audience segments.
  • Precision targeting of keywords and audience demographics to optimize ad placements.

Compelling Ad Creatives and Extensions:

  • Crafting persuasive ad copy and visuals that resonate with adkinsalaska.com’s luxury and transformative services.
  • Utilizing ad extensions to provide additional information and drive clicks from interested users.

Data-Driven Insights:

  • Continuous monitoring of campaign performance and data analysis to derive actionable insights.
  • Utilizing performance data to make real-time adjustments and refine campaign strategies.

Goals & Challenges

Goals:

  • Enhanced ROAS: Elevate Return on Ad Spend (ROAS) to ensure optimal profitability and campaign effectiveness.
  • Reduced Cost per Acquisition: Minimize customer acquisition costs while maintaining high-quality leads.
  • Increased Monthly Leads: Drive a substantial increase in lead generation to support adkinsalaska.com’s growth ambitions.

Challenges:

  • Boosting ROAS while navigating a competitive landscape in the cosmetic industry.
  • Achieving cost-effective customer acquisition without compromising lead quality.
  • Establishing a consistent flow of leads to meet monthly targets and sustain business expansion.

The Results

1 %

Decrease Cost of Acquisition

1 %

Increase ROAS

1 %

Increase Monthly Leads

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