Case Studies
parliamentchiropractic.com
Meet the Partner
Parliament Chiropractic is an award-winning chiropractic clinic located in Midtown Anchorage. Comprised of the most talented chiropractors and massage therapists in Alaska, our state-of-the-art clinic has successfully treated thousands of patients range from those recovering from car accidents and worker’s compensation injuries to those attempting to erase everyday aches and pains.
With over 20 years of combined experience, the team at Parliament Chiropractic has a skill set you can trust to address your specific health problem. Parliament Chiropractic utilizes robust, evidence-based treatment plans that enable you to have an expedient return to your pain-free way of living. Although our clinic does see patients for routine and preventative treatment, we thrive at combatting the physical ailments of those with complicated medical histories.
Approach & Strategy
Strategic Keyword and Audience Targeting:
- Comprehensive analysis to identify high-converting keywords and refine target audience segments.
- Precision targeting of keywords and audience demographics to optimize ad placements.
Compelling Ad Creatives and Extensions:
- Crafting persuasive ad copy and visuals that resonate with parliamentchiropractic.com’s luxury and transformative services.
- Utilizing ad extensions to provide additional information and drive clicks from interested users.
Data-Driven Insights:
- Continuous monitoring of campaign performance and data analysis to derive actionable insights.
- Utilizing performance data to make real-time adjustments and refine campaign strategies.
Goals & Challenges
Goals:
- Enhanced ROAS: Elevate Return on Ad Spend (ROAS) to ensure optimal profitability and campaign effectiveness.
- Reduced Cost per Acquisition: Minimize customer acquisition costs while maintaining high-quality leads.
- Increased Monthly Leads: Drive a substantial increase in lead generation to support parliamentchiropractic.com’s growth ambitions.
Challenges:
- Boosting ROAS while navigating a competitive landscape in the cosmetic industry.
- Achieving cost-effective customer acquisition without compromising lead quality.
- Establishing a consistent flow of leads to meet monthly targets and sustain business expansion.
The Results
Decrease Cost of Acquisition
Increase ROAS
Increase Monthly Leads