Case Studies
Ubudstorywalks.com
Meet the Partner
UbudStoryWalks.com is a prominent provider of unique cultural and heritage walking tours in Ubud, Bali. With a dedication to offering immersive and authentic experiences, UbudStoryWalks.com has established itself as a leader in providing travelers with a deep connection to the local culture and history.
We started Ubud Story Walks in 2021. We noticed the cultural heritage of Ubud was severely underserved. We wanted to fix that. The stories we tell through our tours are a tribute to the Balinese people – and the humility and grace with which they have welcomed waves of change while honoring their culture.
Ubud has had a profound impact on us, and we are eager to share the love! When you walk with us, you walk with friends. There are two things we strive for in your visit: 1) You leave knowing, learning and loving Ubud. 2) You become a walking talking wiki on Ubud for your friends!
Approach & Strategy
Comprehensive Business Analysis
Our journey commenced with a comprehensive analysis of UbudStoryWalks.com’s current digital advertising strategies. Through meticulous examination of historical campaign data, audience insights, and competitive dynamics, we cultivated a profound understanding of their target audience and the evolving travel landscape.
Strategic Campaign Development
Leveraging the insights gained, we devised a strategic campaign development approach that spotlighted a diverse range of Google and Meta ad campaigns. By segmenting campaigns based on tour themes, traveler preferences, and audience demographics, we tailored ad creatives and messaging to resonate authentically with specific segments.
Collaborative Creative Endeavor
Collaboration with UbudStoryWalks.com’s creative team was pivotal to our strategy. Together, we crafted captivating ad creatives that captured the essence of their immersive walking tours. This collaborative endeavor upheld visual consistency and effectively communicated the unique cultural experiences offered.
Iterative Refinement
A cornerstone of our methodology was continuous refinement. Through vigilant monitoring and data-driven analysis, we meticulously optimized ad placements, targeting parameters, and ad content. Rigorous A/B testing empowered us to refine bidding strategies, optimize ad formats, and amplify engagement.
Goals & Challenges
In my capacity as a Google and Meta (Facebook) ads expert for UbudStoryWalks.com, our primary objective was to elevate the brand’s digital advertising strategies. The central goals encompassed achieving significant growth in Return on Ad Spend (ROAS), orchestrating a notable reduction in Cost of Acquisition, and driving a substantial increase in website conversions. The challenges included establishing a strong online presence, conveying the unique essence of the walking tours, and driving conversions within a competitive travel market.
The Results
Decrease Cost Per Acquisition
Increase Website Conversions
Increase ROAS