Case Studies
Yumwoof.com
Meet the Partner
YuMOVE.co.uk is a distinguished online retailer specializing in premium joint health supplements for pets. With a commitment to enhancing the well-being of beloved companions, YuMOVE.co.uk has carved a niche for itself in the pet care market, earning trust and loyalty from pet owners.
All of our nutrition plans represent a biologically appropriate diet fitting our detailed requirements -including low card macros, anti-inflammatory omega-3 ratios, no simple carbohydrates, no peas or legumes, GMO-free, air-drying and much more.
Approach & Strategy
Comprehensive Business Insight
Our journey commenced with an exhaustive exploration of YumWoof.com’s existing digital advertising strategies. By meticulously analyzing historical campaign data, unraveling audience insights, and examining market dynamics, we gained a profound understanding of their target demographic and the competitive landscape.
Strategic Campaign Orchestration
Leveraging the insights derived, we devised a meticulous campaign orchestration strategy that spotlighted a diverse array of Google and Meta ad campaigns. By segmenting campaigns based on pet types, dietary preferences, and health benefits, we tailored ad creatives and messaging to resonate harmoniously with distinct audience segments.
Collaborative Creative Synergy
A collaborative partnership with YumWoof.com’s creative team was integral to our process. Together, we fashioned compelling ad creatives that encapsulated the essence of their premium pet food offerings. This creative synergy upheld visual consistency and effectively communicated the brand’s core values.
Iterative Refinement
A cornerstone of our methodology was continuous refinement. Through vigilant monitoring and data-driven analysis, we meticulously fine-tuned ad placements, optimized targeting parameters, and polished ad content. Rigorous A/B testing enabled us to hone bidding strategies, optimize ad formats, and elevate engagement levels.
Goals & Challenges
In my role as a Google and Meta (Facebook) ads expert for YumWoof.com, our primary objective was to propel the brand’s digital advertising efforts to new heights. The key goals encompassed achieving substantial growth in Return on Ad Spend (ROAS), cultivating an impressive surge in Landing Page Views, and orchestrating a significant upswing in website conversions. The challenges were multifaceted, including establishing a distinctive brand identity, fostering engagement within the competitive pet food market, and expanding the customer base.
The Results
Increase Website Conversions
Increase Landing Page Views
Increase ROAS