Case Studies
Yumove.co.uk
Meet the Partner
YuMOVE.co.uk is a distinguished online retailer specializing in premium joint health supplements for pets. With a commitment to enhancing the well-being of beloved companions, YuMOVE.co.uk has carved a niche for itself in the pet care market, earning trust and loyalty from pet owners.
uMOVE, a global, pet-loving community dedicated in our mission to ensuring all dogs and cats live an active life, for life. This way, you and your pet can share more moments together.
But don’t just take our word for it – we’re already supporting over 2 million dogs each year, globally*. And we’re rated ‘Excellent’ on Trustpilot with more than 40,000 reviews from pet owners just like you! That’s why, when it comes to your pet’s health, you can trust us to have it covered.
Approach & Strategy
Holistic Market Analysis
Our journey commenced with an in-depth exploration of YuMOVE.co.uk’s current digital advertising strategies. Through rigorous analysis of historical campaign data, audience insights, and market trends, we gained a comprehensive understanding of their target audience and competitive dynamics.
Strategic Campaign Architecture
Leveraging the insights uncovered, we formulated a strategic blueprint that emphasized a diverse range of Google and Meta ad campaigns. By segmenting campaigns based on pet types, age groups, and health concerns, we tailored ad messaging and creatives to resonate with specific segments, fostering a deeper connection with pet owners.
Collaborative Creative Endeavor
Working hand in hand with YuMOVE.co.uk’s creative team, we crafted captivating ad creatives that encapsulated the essence of their premium pet supplements. By maintaining visual and messaging consistency, we bolstered brand recognition and ensured that the value proposition of the products was effectively communicated.
Iterative Optimization
Our approach to campaign optimization was marked by relentless iteration. Through continuous monitoring and data-driven analysis, we fine-tuned ad placements, targeting parameters, and messaging. A/B testing allowed us to refine strategies, refine bidding techniques, and enhance ad creatives for maximal impact.
Goals & Challenges
As the designated Google and Meta (Facebook) ads expert for YuMOVE.co.uk, our mission was to amplify the brand’s digital advertising efforts. The primary objectives were to achieve substantial growth in Return on Ad Spend (ROAS), drive an exponential increase in Landing Page Views, and significantly elevate website conversions. The challenges included navigating a competitive landscape, conveying product efficacy, and expanding the customer base within a discerning market.
The Results
Increase Website Conversions
Increase Landing Page Views
Increase ROAS