Case Studies
Super7.com
Meet the Partner
Super7.com is a prominent online retailer specializing in a diverse range of collectibles, toys, and merchandise, catering to a dedicated community of collectors and enthusiasts. With a mission to provide unique and high-quality products, Super7.com has established itself as a leader in the collectibles market.
super7.com has epitomized collectible pop culture creations, a canvas for the whimsical and nostalgic. With a history steeped in innovation and creativity, the company embarked on a digital expedition to amplify its global resonance and captivate enthusiasts worldwide.
Approach & Strategy
In-Depth Research and Analysis
Our first step was to conduct a comprehensive analysis of Super7.com’s existing digital advertising strategies. This involved a thorough review of historical campaign data, audience insights, and competitive landscape assessment. This research helped us gain a deep understanding of their target audience, market trends, and areas for improvement.
Data-Driven Strategy Development
Based on the insights gathered, we formulated a data-driven advertising strategy tailored to Super7.com’s unique offerings and customer personas. We developed highly segmented campaigns, focusing on specific product categories and audience segments. This approach allowed us to create customized messaging that resonated with each segment, maximizing relevance and engagement.
Creative Optimization
To ensure a strong brand presence and resonate with the collector community, we collaborated closely with Super7.com’s creative team. Together, we crafted visually appealing and compelling ad creatives that showcased the essence of each product. This collaborative effort ensured that the ads were not only visually appealing but also aligned with the brand’s identity.
Continuous Monitoring and Optimization
We implemented a rigorous monitoring and optimization process, constantly analyzing campaign performance metrics. This iterative approach allowed us to identify underperforming elements and make real-time adjustments to bidding strategies, targeting parameters, and ad formats. Regular A/B testing further contributed to refining our approach and maximizing results.
Goals & Challenges
Super7.com approached our team to enhance their digital advertising efforts on both Google and Meta (formerly Facebook) platforms. The primary goals were to increase Return on Ad Spend (ROAS), lower Cost per Acquisition (CPA), and drive significant improvements in website conversions and conversion rates. The challenges included a competitive market, diverse audience segments, and the need to maintain a strong brand presence while driving conversions.
The Results
Increase in conversion rate
Increase Website conversions
Increase ROAS