Case Studies
oicosmeticstudio.com.au
Meet the Partner
oicosmeticstudio.com.au, a distinguished cosmetic studio, is dedicated to enhancing beauty and confidence through premium aesthetic services. With a legacy of delivering exceptional skincare solutions, oicosmeticstudio.com.au has emerged as a trusted destination for individuals seeking personalized and transformative experiences.
The collaboration with oicosmeticstudio.com.au centered on formulating and executing a strategic approach to elevate their online presence, optimize cost efficiency, and amplify lead generation.
Approach & Strategy
Strategic Keyword and Audience Targeting:
- Comprehensive analysis to identify high-converting keywords and refine target audience segments.
- Precision targeting of keywords and audience demographics to optimize ad placements.
Compelling Ad Creatives and Extensions:
- Crafting persuasive ad copy and visuals that resonate with oicosmeticstudio.com.au’s luxury and transformative services.
- Utilizing ad extensions to provide additional information and drive clicks from interested users.
Data-Driven Insights:
- Continuous monitoring of campaign performance and data analysis to derive actionable insights.
- Utilizing performance data to make real-time adjustments and refine campaign strategies.
Goals & Challenges
Goals:
- Enhanced ROAS: Elevate Return on Ad Spend (ROAS) to ensure optimal profitability and campaign effectiveness.
- Reduced Cost per Acquisition: Minimize customer acquisition costs while maintaining high-quality leads.
- Increased Monthly Leads: Drive a substantial increase in lead generation to support oicosmeticstudio.com.au’s growth ambitions.
Challenges:
- Boosting ROAS while navigating a competitive landscape in the cosmetic industry.
- Achieving cost-effective customer acquisition without compromising lead quality.
- Establishing a consistent flow of leads to meet monthly targets and sustain business expansion.
The Results
1
%
Decrease Cost of Acquisition
1
%
Increase ROAS
1
%
Increase Monthly Leads